In celebration of the premiere of Sweetpea, Ella Purnell spoke to Sky Staff about pet peeves in an exclusive interview. I edited the video, added in graphics in line with the trailer, and contributed to the on-site activation through printed A1 posters, floor graphics vinyl graphics around the news stand, and a photo-op backdrop created in partnership with Freddies Flowers.
On-site activation
A news stand came to the Atrium at Sky Central, stocked with note books, flowers, on-theme candy, fake newspapers (the fun kind), and other treats for staff. An agency built the news stand, I designed the accompanying materials, and even spent a couple hours helping to hand out goodies to staff.