F1000 emails

Redesign and Audit

Through this redesign, all the templates are brought together and aligned to the brand guidelines. The final designs bring bold colour, more strategic imagery, and deliver information to readers more clearly through defined content blocks. This style was especially important due to the length and variety of content marketers are often required to include. Templates now share the same design with three feature options for events, diverse topics, or deep dives into a singular topic.

To complete this project, I worked with teams across F1000 and Taylor & Francis, pitched concepts to team leads, and compiled feedback from colleagues. Beginning with a full audit, ideation, then wireframes, before delivering a final concept that is now used across the company.