Launching in November 2024, The Day of the Jackal became the biggest Sky Original ever, celebrating the biggest debut on Sky in over two years, and drawing a record audience of three million viewers in its first week. We brought the excitement to Sky with a campus take-over and an atruim event that featured an exclusive interview with Eddie Redmayne and Lashana Lynch.
Environmental branding
Large-scale printed graphics were installed across revolving doors, windows, security gates, lifts, at cafe’s, in washrooms, and in the round-about.